Posted by: Captain Easychord | November 13, 2008


I couldn’t help but look at this snazzy analog/digital hybrid clock and laugh a bit. You see, it’s not the unusual method of displaying time that caught my attention, but rather the actual time being displayed here. Next time you come across analog timepieces in a magazine or while browsing a store, check out the time that they’re set to. More often than not, it’s 10:10.

There’s an urban legend that this relates back to Abe Lincoln or JFK’s time of death, but in reality, the choice is much more practical than that. Pointing the clock hands at 2 and 10 serves two marketing purposes: it frames the manufacturer’s name/logo (often placed below the 12) and it makes the hands form a happy little “smiley face.”

The irony here, of course, is that there is no logo on the clock front and there’s no hour hand to form the other half of the “smile.” Nevertheless, Pinto chose to make a nod to the 10:10 tradition, so I’m giving them some props.

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